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Responsible Marketing

Responsibly marketing our foods

Kellanova responsibly markets and communicates the intrinsic quality of our foods so consumers can make informed choices. Kellogg Company was one of the first companies to put nutrition information on its cereal packages in the 1930s. This belief that more information about our foods is good for people’s overall wellbeing continues today.

In addition to our global Kellanova Worldwide Marketing and Communications Guidelines (KWWMCG), we do not market to children under 6, and we only market products that meet strict nutrition criteria to children ages 6-12.

In addition to our KWWMCG, Kellanova supports industry self-regulatory programs at global, regional and national levels. We are a signatory to, and publicly report our compliance with, 19 responsible marketing pledges including:

  • International Food and Beverage Alliance (IFBA) and Consumer Goods Forum (CGF) global pledges;
  • European Union (EU) and Gulf Cooperation Council regional pledges;
  • National pledges in Australia, Belgium, Brazil, Colombia, India, Malaysia, Mexico, Philippines, Russia, Saudi Arabia, Singapore, South Africa, Switzerland, Thailand and the United States.

We annually monitor and report compliance with our KWWMCG as part of our participation in these programs, which is verified by independent, third-party auditors. We review these results and work with our marketing and media teams to address any incidences of noncompliance and implement the appropriate corrective action to prevent future issues.

Kellanova also applies to its marketing activities the International Chamber of Commerce (ICC) Code of Advertising and Marketing Communication Practice, the ICC Framework for Responsible Food and Beverage Marketing Communications, and Kellanova Advertising Brand Safety Guidelines.

Responsibly marketing our foods is a cornerstone practice of Kellanova.